Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Global Media and Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by el-Nawawy, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?

US public diplomacy in the Arab world

the news credibility of Radio Sawa and Television Alhurra in five countries

Mohammed el-Nawawy

Queens University of Charlotte, USA

This study surveyed a convenience sample of Arab college students in five Arab countries regarding their perceptions of the news credibility of two US-sponsored networks targeting Arab audiences: Radio Sawa and Television Alhurra. To assess the credibility of these networks, the students were asked to use a 12-item credibility scale developed by Gaziano and McGrath. The study found no correlation between the respondents’ frequency of listening to Radio Sawa and their perception of its news as credible. Moreover the study revealed that the students’ attitudes toward US foreign policy had worsened slightly since they started listening to Radio Sawa and watching Alhurra. Many respondents stated that if the US desires to improve its image in the Arab world, it should leave Iraq and adopt an even-handed policy on the Palestinian-Israeli conflict. Results of this study show the need for the US administration to acknowledge that no matter how savvy its public diplomacy efforts in the Middle East, they will be ineffective in changing Arab public opinion if that public is dissatisfied with US policies on the ground.

Key Words: news credibility • paradox of the plenty • public diplomacy • Radio Sawa • situational response • sleeper effect • soft power • Television Alhurra

Global Media and Communication, Vol. 2, No. 2, 183-203 (2006)
DOI: 10.1177/1742766506066228
Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?